SEO Traffic Generates 1 call per 30 visitors

SEO and Calls 2

This is a review of a Benchmarking study I conducted for the American Bar Association quantifies the question: How much business does SEO generate? This has been an oft disputed theory – although frankly I’ve never understood the dispute – but there are certainly factions within the legal online marketspace who argue vociferously that SEO traffic should not be a law firm’s objective. And we’ve certainly seen many examples of low quality traffic; however, my personal thoughts echo SEO audit superstar, Alan Bleiwiess who commented on this issue: Wait. Who says traffic from search doesn’t lead to sales? I need to meet… Keep Reading

Are Your Partners Sending Fake Traffic?


At the risk of stating the mind-numbingly obvious: accurate reporting infrastructure is of primary importance in evaluating the efficacy of marketing channels.  We’ve recently uncovered two vendors deep in the conversion cycle, whose reporting infrastructure is double and even triple counting website traffic. (This artificially made our own reporting to the client  look much better than it actually was.) The Issue The issue at hand is the way conversions are reporting back to Google Analytics data. A good reporting infrastructure is built not only on traffic – but also the frequency of that traffic doing what we want – in the… Keep Reading

Tools We Love: CallRail

business woman with retro phone

As you’ll recall, we love data here at Mockingbird. We have previously mentioned why we love call tracking. At the time, we discussed a few of the available tools out there but recently we find we’re really in love with one: CallRail. Why you ask? Because it’s so damn powerful and extremely easy to setup. The reporting is great and if you did nothing more than simply set it up and install it, you’d have more than enough information to use. And boy is it useful. Want to know how many calls your Adwords campaign produced? Now you will! Armed with that… Keep Reading

Call Tracking for Law Firms – Jenny, I Got Your Number: 867-5309


Here at Mockingbird, we love data. We love data because data allows us to make decisions based on what works, rather than what we think might work. We love data because it allows us to explain to our clients why they should be spending less time, money and effort on X while spending more on Y. Have I mentioned that we love data? Ok great. This love for data is why all of our clients have their phone number displayed clearly at the very top of their website – and not just any number, a call tracking number. What a… Keep Reading