7 Reasons You Should Bid on Your Brand Name

Branded Search

When speaking about digital marketing, I’ve been asked time and again if companies should bid on their own brand name in Google AdWords and Bing Ads. “Should we create paid search campaigns based on our brand name? If we rank #1 organically, why pay for traffic that we’re going to get for free anyway? Isn’t it just wasting money?” In short, SEO and PPC, when run together, are greater than the sum of their parts. Of course PPC costs money, and a branded paid search campaign might cannibalize a portion of your organic traffic, but according to a study from… Keep Reading

Put a Bird on It: Making Your Legal Imagery Soar

Portlandia Put a Bird on It

Put a bird on it. There is a reason that this phrase from the quirky Portland-based show has stuck around — well there are two reasons: By placing a bird image on clothing, bags, and otherwise utilitarian items, they became elevated to art, perceived as inviting and worth more. Short lesson: images matter. A once whimsical image that provided visual intrigue & lightness to mundane designs got overused. It is now a tired stereotype. It represents a lack of imagination and creativity. Short lesson: don’t put a bird on it…And let go of overused stock photography. Why You Care Images… Keep Reading