Blog Tag: Blogging

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

How to Sound Like an SEO Expert (without really knowing anything)

SEO Consultant Balderdash Translator

So, this post comes courtesy of a phone call I had yesterday with a prospective client.  It started out like many: I’m not sure what I actually get for my monthly SEO retainer. A little investigation and I found a huge mess….. which in turn led to a Facebook missive: That awkward moment when you have to tell a law firm that their previous agency’s $5,000/month SEO budget didn’t pay for H1s or Title Tags. Perhaps H1s come with the $6K package. Now – you don’t have to know what H1s or Title Tags are…. you should be doing lawyerly things;… Keep Reading

Is Your Blog Destroying Your Website’s Performance?

Content Hell

Legal Marketing SEOs have been saying it for years:  “Content is King”.  We’ve blamed the failure of our clients marketing efforts on the clients:  “the reason your site isn’t delivering is because you aren’t writing enough content.”  “You need to blog more.”   “Your site is SEO’d, you just need to write more.” Here’s the dirty secret:  there is plenty of legal content out on the web.  In fact, I dare you to find a piece of legal content that doesn’t have over 100 pages on law firm websites optimized for it.  Its not the content stupid.  I wrote extensively… Keep Reading

6 Content Marketing Tactics for Lawyers that Actually Work

Time For New Content Concept

You may have heard that content is an essential element to driving traffic to your site. The problem is that most content out there just doesn’t cut it. You need to create unique and engaging content will make people want to share and/or link to it–the kind of content that Google notices and rewards websites for. The question is, how do you get those links? As an attorney, it can seem like a struggle, especially when content from other “sexier” verticals are vying for attention, shares, and those ever elusive links. As an attorney, however, you have knowledge and expertise that,… Keep Reading

Why Your Content Sends You Zero Traffic

YUNO

“So I’ve been blogging for a few months now. Why am I not getting any traffic?” One of the most persistent myths in online marketing is that creating content will always lead to more traffic. Content is essential, yes, but with over 2 million blog posts popping up every day, the answer is likely that Google thinks one of those other 1,999,999 posts is more worthy of directing traffic to. I know it sounds harsh, but hear me out. It doesn’t mean that your content is poor. Nor does it mean that it doesn’t deserve to rank. It simply means that the criteria Google uses to evaluate whether your content is… Keep Reading

Your Legal Blog Content Isn’t As Good As You Think It Is

Blog 4

I made an error in Atticus’ initial approach to identifying (and reporting on) a very simple success metric for our clients: traffic.  Turns out, all traffic is not created equal – specifically traffic to blog content is (usually) much less valuable than other traffic. How have the SEO’s been steering us wrong all this time?  Let me use me use Google Analytics to review Atticus’ own traffic to demonstrate my point: First, I’m going to filter my traffic in Google Analytics by selecting only non-paid search traffic. Now I’m going to look at my site’s most effective landing pages in… Keep Reading