7 Reasons You Should Bid on Your Brand Name

Branded Search

When speaking about digital marketing, I’ve been asked time and again if companies should bid on their own brand name in Google AdWords and Bing Ads. “Should we create paid search campaigns based on our brand name? If we rank #1 organically, why pay for traffic that we’re going to get for free anyway? Isn’t it just wasting money?” In short, SEO and PPC, when run together, are greater than the sum of their parts. Of course PPC costs money, and a branded paid search campaign might cannibalize a portion of your organic traffic, but according to a study from… Keep Reading