Blog Tag: Avvo

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

Best Free Legal Directories: 2016

Birdie Rating 5

There are thousands of legal directories out on the web and more popping up each day. Some are awesome and some are atrocious. In this post we’ll focus on what Mockingbird has deemed as the best free legal directories from 2015.  Why best?  Because they deliver … clients, or search authority that delivers clients.  But mostly… clients. First, let’s review 4 compelling reasons every lawyer should be actively creating listings on these sites. Clients – As with any marketing effort, your end goal is to gain more clients at a lower cost. It doesn’t get easier or more cost-efficient than… Keep Reading

Google Erroneously Labelling Lawyers with Professional Misconduct

Legal Answer Box

Google’s Answer Box is a simple function that provides answers to basic questions directly in the search results. For example, “what time is it in London” or “how many square miles in an acre?”  The goal is to utilize content from extremely trusted websites to answer simple user questions without requiring a click through. Answer Box results haven’t shown up heavily in legal.  Although that might have just changed – specifically for lawyer name searches.  Google is now pulling data directly from Avvo profiles for name search information – pulling Titles and work history directly into the search results on… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Online Reputation Management: How to do Reviews

Bundle design elements - thumb up, pointer. Vector Eps10.

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition to proactively keeping your citations correct, building links, posting fresh content, structuring your site, and on and on, it can be tiring to know there’s one more thing that threatens to undermine your hard work and past successes. But anyone who tells you marketing is easy is a liar. There’s a reason this is our job.   What is reputation management? Why is it important? The concept of reputation management is as simple as it… Keep Reading

8 Questions to Determine if your SEO Expert is… an SEO Expert

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What follows is an admittedly arrogant post.  And I’m transgressing on a principle I teach my kids – you can’t build yourself up by knocking others down.  BUT… I keep talking to law firms, flummoxed by the lack of results from their SEO experts, only to find some really rudimentary mistakes.  What follows are a few questions to suss out just how expert your SEO talent really is. 1.  My site was hit by a Penguin Penalty – how do I get my traffic back? Platitudes around the disavow process are often the answer to this question – and while disavow… Keep Reading

Upcoming Google Algorithm Update – Say Goodbye to Doorway Pages


Google announced yesterday that they will soon be releasing a ranking adjustment to address the prevalence of doorway pages and warns “sites with large and well-established doorway campaigns might see a broad impact from this change.” Brace yourself – big things are coming. Due to the pervasiveness of spam within legal, we’re predicting this may be a bigger shakeup than Pigeon (which really only hit spectacularly flagrant local spammers) or even the upcoming mobile change. Wait, what’s a doorway page? In the words of Google, “doorways are sites or pages created to rank highly for specific search queries. They are bad for users because… Keep Reading

Citations – Overlooked Boon for Legal Industry

4 Citations Local Pack

What is a citation? Citations are a key determinate of your firm’s success in local search engine optimization. Definition – mention of your business name, address, and (ideally) your phone number on webpages across the Internet. The distinguishing factor of a citation: a link to your website is not required. Citations come in different forms. It could be a mention of your business name all by itself; a mention of your name and phone number; name, phone number and physical address; or name, phone number, physical address and website link. The two main types of citations are structured and unstructured…. Keep Reading

Call Tracking for Law Firms – Jenny, I Got Your Number: 867-5309


Here at Mockingbird, we love data. We love data because data allows us to make decisions based on what works, rather than what we think might work. We love data because it allows us to explain to our clients why they should be spending less time, money and effort on X while spending more on Y. Have I mentioned that we love data? Ok great. This love for data is why all of our clients have their phone number displayed clearly at the very top of their website – and not just any number, a call tracking number. What a… Keep Reading

Avvo’s Win for Free Speech – anti-SLAPP law


In a win for free speech, courts used antiSLAPP law to slap a plaintiff for attempting to chill Avvo’s right for free speech.  The lawsuit, which goes back year to my own days at Avvo, was filed by a Florida based attorney claiming punitive and exemplary damages as well as attorneys fees on four seperate claims against Avvo. Avvo argued that this was an attempt by the attorney to chill free speech and access to the information brought forth by the company on the website. The case was quickly transferred to Washington state and as the slow wheels of justice turned,… Keep Reading