Are Your Partners Sending Fake Traffic?


At the risk of stating the mind-numbingly obvious: accurate reporting infrastructure is of primary importance in evaluating the efficacy of marketing channels.  We’ve recently uncovered two vendors deep in the conversion cycle, whose reporting infrastructure is double and even triple counting website traffic. (This artificially made our own reporting to the client  look much better than it actually was.) The Issue The issue at hand is the way conversions are reporting back to Google Analytics data. A good reporting infrastructure is built not only on traffic – but also the frequency of that traffic doing what we want – in the… Keep Reading