Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

Are Your Partners Sending Fake Traffic?


At the risk of stating the mind-numbingly obvious: accurate reporting infrastructure is of primary importance in evaluating the efficacy of marketing channels.  We’ve recently uncovered two vendors deep in the conversion cycle, whose reporting infrastructure is double and even triple counting website traffic. (This artificially made our own reporting to the client  look much better than it actually was.) The Issue The issue at hand is the way conversions are reporting back to Google Analytics data. A good reporting infrastructure is built not only on traffic – but also the frequency of that traffic doing what we want – in the… Keep Reading

Tools We Love: CallRail

business woman with retro phone

As you’ll recall, we love data here at Mockingbird. We have previously mentioned why we love call tracking. At the time, we discussed a few of the available tools out there but recently we find we’re really in love with one: CallRail. Why you ask? Because it’s so damn powerful and extremely easy to setup. The reporting is great and if you did nothing more than simply set it up and install it, you’d have more than enough information to use. And boy is it useful. Want to know how many calls your Adwords campaign produced? Now you will! Armed with that… Keep Reading

Introducing the Echo Legal Marketing Platform

Echo- Promo Music! Echo is our amazing new marketing platform. We take the tools that we use every day as an agency for our clients who are paying us $5,000-10,000 a month and we bring them into your law firm. We use video tutorials to provide step by step instructions on how to use them. Sign up for our launch webinar Analytics. How do we use Google Analytics? What do you need to keep an eye on and what metrics matter? How do we use tools like Moz Local and Yext to bolster our local performance? Review Management. How do we make… Keep Reading

Mobile Penalty Study: Traffic up 9% on Day 1

Mobile Day 1

Yesterday marked the beginning of Google’s mobile algorithm change – and while it is scheduled to take a full week to completly roll out, we’re monitoring the results carefully at Mockingbird headquarters. Mobile Penalty Study Methodology We looked at data across 54 different law firm sites – 42 mobile optimized and 12 that weren’t – compared average daily mobile search traffic from the previous 8 weeks to the traffic on April 21st.  In aggregate the volume of traffic to the non mobile sites was up by 1% compared to the mobile friendly sites’ 9% lift. The Graph In the graph below –… Keep Reading

Why YOU Must Control Access to Google Analytics

Angry at Yahoo Local

Got this email today from a law firm who has asked us for help because they think their marketing investment might not be worth the spend: Conrad, Thank you for taking time to speak with me yesterday.  I requested Google Analytics access from our marketing company and received this response.  Any thoughts? “The analytic platforms we use are through our private accounts and house all our marketing/seo clients on it. Thus, we are unable to provide individual access for clients to view.”   AHHHHHHHHH!  This makes me so mad. Yesterday in reviewing her site we looked into the code and yes,… Keep Reading

What to do When FindLaw Pulls the Plug on Your Website

Kendall's New WordPress Site

Want to see the world’s ugliest law firm website? That’s what Kendall Coffman’s FindLaw website looked like on Tuesday.  What follows demonstrates how Kendall was able to get his site (admittedly stripped down) back up and running with 21 hours. 1:27 PM Tuesday I receive an email from Kendall. I have been in a dispute with Findlaw for several months now, and Findlaw has decided to “take down” my website.  My site was, and if you go there, you will see nothing except maybe error messages. 2:02 PM Phone Call I give Kendall a call – what follows are my… Keep Reading

Call Tracking for Law Firms – Jenny, I Got Your Number: 867-5309


Here at Mockingbird, we love data. We love data because data allows us to make decisions based on what works, rather than what we think might work. We love data because it allows us to explain to our clients why they should be spending less time, money and effort on X while spending more on Y. Have I mentioned that we love data? Ok great. This love for data is why all of our clients have their phone number displayed clearly at the very top of their website – and not just any number, a call tracking number. What a… Keep Reading

7 Traits of Our Most Successful Clients in 2014


Now is the time of year for legal marketing experts to cement their expert reputation by offering prognostications on the whims of Google in 2015. I thought I’d offer a different take on 2015 by highlighting the traits of 2014, common to our most successful clients. Last year, we worked with 69 companies – from multi-national firms to part time solos. Some of them were very successful. Some of them (really) struggled. What follows are lessons gleaned from the top 15 of those firms who really nailed it last year. They Focus on Conversion More than Marketing (Or more accurately… Keep Reading

Panda 4.0 Update – Lawyers Edition

Alan Bleiweiss

Did your front desk phone stop ringing suddenly today? Yesterday Google announced the launch of Panda 4.0 update – an update designed to further strengthen the quality of content they drive users to.  (Read that backwards:  Google is taking even more aggressive steps to filter out sites that deliver low quality garbage content.) While this is an on-going roll-out, some results are already in and they are striking. Alan Bleiweiss (as far as I’m concerned the web’s best Forensic SEO auditor) shared the Google Analytics data below showing just how massive an impact Panda can have on some sites.  What’s… Keep Reading