Blog Tag: Adwords

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

How to Generate Personal Injury Cases for About $100.

Adwords too Expensive

Alternate Title:  PPC Isn’t Too Expensive – You’re Just Doing it All Wrong I have a variation of this conversation with attorneys all the time: I tried Adwords, but its just crazy expensive. I spent $800 on our first day with Adwords, with no phone calls, so we turned it off. Everyone is in Adwords, its just not worth it. The general consensus among lawyers (many of whom have been burned either by an uninformed agency or their own missteps) is that Adwords is expensive and therefore ineffectual.  But…. the very system they are complaining about is based on a… Keep Reading

4 Google AdWords Tips You Should Implement Right Now

Mobile Friendly Test

Mockingbird is one of the newest members in the Google’s Partner Acceleration Program (humble bragging found here). With this exciting new partnership comes exclusive training from Google’s AdWords specialists themselves. During our recent training at Google’s offices, one thing was stressed over and over: MOBILE IS IMPORTANT. I could tell you that people check their phone over 100 times a day, or that 66% of people turn to their smartphone to look up something they saw on TV, but really all you need to know is that more people are using their phones to research and make purchase decisions than ever before…. Keep Reading

Announcing our Special Relationship with Google

Google Partner Badge (Big)

We have a variety of partnerships, friendships and other assorted business relationships. I’ve never felt the need to crow about any of them until now…. our close and special relationship with Google. In fact, I’m guilty of mocking marketers who claim to have special Google access – those who imply they have special access to the algos because they have a picture of Matt smiling at their company’s trade show booth. And there are some who tell prospects they have office space in Google’s Mountainview HQ (you know who you are). So I was thrilled at the beginning of the… Keep Reading

Get Ready for $300 CpCs in Legal

serp example

I spent today at SMX Advanced Local – a Workshop hosted by the inimitable Greg Sterling in conjunction with the greater SMX Advanced Conference.  I talked about advanced linkbuilding, but was mostly interested in the talk preceding mine from Google’s Ali Turhan who shed some light on upcoming changes in local advertising.  As far as Greg knew (and he would know) – this was the first time Google has really talked publicly in any level of depth about the upcoming sponsored (read: ads) maps listings. What are ‘promoted pins”? Very simply, the promoted pins are a way to buy yourself… Keep Reading

Top Announcements From Google Ads & Analytics Innovations Keynote


This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30 character headlines and an expanded description (up to 80 characters). Display ads. Where as currently you (or your designer) must create different ads in different sizes for each device, the process will soon be made much easier. In the future, you will only need to submit… Keep Reading

Call Only Campaigns


Nearly a year ago, AdWords announced Call Only Campaigns. In case you missed it, Call Only Ads are similar to traditional paid search ads – but they don’t link to your website. Instead, when searches click on the ad, they will be prompted to call your business.   If you are advertising with Google AdWords and are interested in people calling your business, you’re a candidate for Call Only Ads. The success of Call Only Campaigns is widely variable, like any advertising campaign. However, in some cases the results can be dramatic. For example, we have one client who implemented Call Only Ads… Keep Reading

Google Rolls Out Huge Changes to Search Results


Expect your PPC campaigns (and therefore probably your SEO traffic) to go a little haywire this week.  Google has abruptly rolled out a very large change to the search engine results page (SERP) interface…. removing all ads (and apparently everything) from the right rail – see Siberia below. Here’s What We Know The changes impact desktop searches only. There are now four ads above natural search results and three below. The changes only impact “commercial” queries – presumably most of the more transactional legal terms, but probably less so for queries researching a particular issue (see example below). The change… Keep Reading

Why Your PPC Landing Pages Should Be Part of Your Website

lemonlawexperts website screenshot

In the world of legal marketing, we see a general push from our clients to have more than one website. We constantly see law firms with a website for each practice area, or, in this case, separate websites for general use and PPC landing pages. So we reopen the age-old debate – should your law firm have more than one website, specifically for PPC vs non-PPC purposes? Separate domains for PPC landing pages When running PPC campaigns, we’ve heard the experts urge us to have landing pages that are relevant and specific to the content mentioned in your add. But… Keep Reading

7 Reasons You Should Bid on Your Brand Name

Branded Search

When speaking about digital marketing, I’ve been asked time and again if companies should bid on their own brand name in Google AdWords and Bing Ads. “Should we create paid search campaigns based on our brand name? If we rank #1 organically, why pay for traffic that we’re going to get for free anyway? Isn’t it just wasting money?” In short, SEO and PPC, when run together, are greater than the sum of their parts. Of course PPC costs money, and a branded paid search campaign might cannibalize a portion of your organic traffic, but according to a study from… Keep Reading