YP Advertising’s Efficacy: Case Study

Hand And Phone Book

At Mockingbird we pride ourselves on the ability to push aside bias and focus on what works. Our hubris lies solely in being successful for our clients no matter which channel we use to find that success. This sort of flexibility along with our ability to track the efficacy of marketing spends requires us to constantly experiment with new channels. Our most recent marketing channel adventure is as follows… A few months ago we were approached by Yellow Pages to try their new(ish) advertising platform called ypSearch Marketplace. We figured, why not? The economical theory makes sense – buy PPC… Keep Reading