Looking for patterns in web traffic for law firms between November and February is extremely hard given the natural fluctuations drop in lawyer interest that occurs over the holidays and the spike that occurs in January (and for divorce – sadly around Valentine’s day).
It just got harder.
Google confirmed that a core ranking algorithm update was pushed out over the weekend. SEO nerds around the world are calling this “massive”. Of note – this is NOT Penguin related. So strap in, check your GA numbers and see what the impact is to your business.