Blog Category: Websites

Why Great Design and UX is HUGELY IMPORTANT for Law Firm Websites

Annoying Buyers Graph

Search Engine Optimization with a “VP of Marketing” mindset continues to be Mockingbird’s business focus. We focus on generating high returns for our client’s marketing investments. Search Engine Optimization (SEO) encompasses a broad set of tactics that bring more visitors to our client’s websites. Mockingbird often supplements our SEO engagements with measured Pay-Per-Click and Display advertising campaigns. Our strategies widen the top of our client’s marketing funnel. But, what about the website visitors? How can we increase the likelihood that they start a contact through the website they’re visiting? The real people using a website can be forgotten with the… Keep Reading

Law Firm Website Costs Graphic

Law Firm Website Costs

Law Technology Today published my post on the Law Firm Website Cost Benchmarking Study we did for the American Bar Association.  You can read all of the goodies here.  BUT – they didn’t include my handy dandy graphic and so, in the spirit of a picture is worth a thousand words…. (Note – study size was 81 different law firm sites, built on the WordPress platform in the US.  Sites stuck on the Y axis – we simply didn’t have accurate turnaround time data for.)

Design Matters


Great post from my friend, Greg Sterling covering a Vistaprint study on the importance of good design for small businesses.  I’ve often overlooked the design element, as most flagrant website issues we see are usually technical.  But getting someone to a site is only half (or perhaps less than half) of the marketing battle. Design is a key conversion driver. Almost half of the population would be discouraged from buying from a small business with a poorly designed website – which was worse than not having a site at all.  So drop that heinous, dated, big box, mass produced template… Keep Reading

Squarespace vs WordPress for your Law Firm Website


Although it’s been around for a while, we’ve been hearing more and more about Squarespace lately. While it could be a great option for a portfolio or personal website, the real question is: can you use Squarespace for a law firm website? Pros of Using Squarespace Low cost – Squarespace websites run between $8 and $18 a month. For comparisons sake, using WordPress and hosting on WPEngine (which we recommend), runs $29/month. Although that extra $10 provides daily automatic backups and increased security measures, it’s still more expensive. Ease of use – For some one with minimal tech experience, Squarespace is very user-friendly. It’s… Keep Reading

MobileAgeddon  – Mobilegeddon Happening Again?

mobile phone google update part 2

Last week, Google posted an update to their Webmaster Central Blog announcing a mobile algorithm update rolling out in May of this year. The update is said to increase the effect of the mobile-friendly ranking signal in order to “help users find even more pages that are relevant and mobile-friendly.” Google goes on to explain that if you’ve already made your site mobile-friendly, you shouldn’t worry: “If you’ve already made your site mobile-friendly, you will not be impacted by this update.” If you missed Mobilegeddon last year, I’m impressed. It was a big deal in the digital marketing industry and… Keep Reading

Should Your Law Firm’s Website Have a Privacy Policy?


Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting your users know how you collect and handle their information. It serves two main purposes. On one hand, it informs users on what is happening with their information so they can protect themselves. On the other hand, it allows webmasters to avoid potential legal issues. Privacy… Keep Reading

Popular Legal WordPress Contact Form Plugin Giving Errors

contact form 7 errors featured image

A widely popular contact form plugin on legal websites has been scaring its users since it released its latest update on Feb 20th, 2016. Contact Form 7, or CF7 for short, came out with a recent update that boasts a new “Configuration Validator”. This validator scans your contact forms and looks for common errors that prevent your form submissions from being sent properly. It seems that CF7’s developer was tired of answering/fixing common CF7 configuration settings. I don’t blame him. Contact Form 7 Validation Errors If you’ve recently updated this amazing WordPress plugin, you’ve probably notice a new notification prompting… Keep Reading

“Responsive Websites” – What They Are and Why Your Business Needs One

Responsive Web design

Do you know what responsive websites are? Does your business already have one? If so, this post isn’t for you. Do you keep hearing about the importance of responsive websites and mobile search? Not sure if your website is responsive? Don’t understand what responsive design means? This post is for you! What Is Responsive Web Design? Responsive Web Design is used to make your website look good and be easy to read/navigate – no matter what device your visitor is using. This means your website’s content/design/layout is going to change based on the screen size/orientation/resolution of the viewers screen. A responsive layout will ensure… Keep Reading

Tools We Love: CallRail

business woman with retro phone

As you’ll recall, we love data here at Mockingbird. We have previously mentioned why we love call tracking. At the time, we discussed a few of the available tools out there but recently we find we’re really in love with one: CallRail. Why you ask? Because it’s so damn powerful and extremely easy to setup. The reporting is great and if you did nothing more than simply set it up and install it, you’d have more than enough information to use. And boy is it useful. Want to know how many calls your Adwords campaign produced? Now you will! Armed with that… Keep Reading

Be the Most Accessible Lawyer You Know

color perception blocks

Advance on this post: I recently had the opportunity to design a website for a client that works with individuals and families that have experienced a traumatic brain injury. Different from our typical client, this pro-bono project was made possible by Mockingbird 1% for Good — part of our ongoing effort to make the world a little better for everyone. This project has been a welcome doorway into the world of web accessibility. I quickly learned how little I knew, and how strongly the lessons I learned applied to the legal industry. Thanks to the patience and assistance of a… Keep Reading