Blog Category: SEO

6 (not scary) Steps to Setting Up a Google Account [Gmail] with an already existing Email.

google account create new account login

Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one” to both questions, congratulations! You win at the internet! If it took you a while to count, please read on. Logging in to tools is a major reason why many of us have multiple email accounts. Things like Google Analytics, Search Console, Google My Business, Google +, and Bing Webmaster tools all require emails registered with either Google or Microsoft to gain access. Nobody has time to keep track of all of this (unless we… Keep Reading

A/B Testing: How To Improve Contact Page Conversions Using Google Analytics

abtest

What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users on the website to determine the winner based on statistically accurate data. How Can I Use A/B Testing On Your Website? One of the best, most impactful ways to use A/B testing is on your website’s contact page. Currently, we’re running A/B tests across all… Keep Reading

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt

hattag-words

Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words.  #IGetSocialMedia #Really #Hashtag” Sometimes it means, “I really don’t get this so I decided to hire someone to do it for me (its, just that they don’t understand it either, but I don’t know that.” The proliferation of hashtags in legal marketing, without a clear understanding of how they… Keep Reading

SEO Ranking Upheaval

Kelime

While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now.  And I’ve fielded no fewer than three chats/emails/phone calls  from lawyers wondering whats going on.  So what’s going on? The two different algo updates are impacting both natural and local search (and these two are driven by mostly independent factors.)  In the organic search world There’s speculation if this is a Penguin update, or the core algo update – and again, no word from Google confirming anything.  On the local side – and this is a bigger deal for… Keep Reading

Google Review Penalty in the Works?

Mike Blumenthal

Last week, we posted about the upcoming SEO penalty for obnoxious chat interstitials – this week, its a change in Google’s guidelines around local reviews.  In this particular case, we are talking about law firm websites that feature reviews of the firm.  The story, broken by Local SEO expert Mike Blumenthal, doesn’t specify how Google will either identify abuses or what they will do in response. But, we know exactly how they’ve treated content that falls outside guidelines in the past. But first…. the updates are pretty significant in legal.  In the bullets below, I’ve bolded those that should have a particularly… Keep Reading

Google SEO Penalty for Chat Pop-ups Coming?

chat penalty

I‘ve long ranted against many of the implementations of chat conversions – especially on mobile devices – in which the chat is so aggressive that it covers up content, as well as all other forms of conversion – phone numbers and form fills.  In most cases, chat implementations are configured to maximize revenue for the chat provider, NOT the law firm.  Some providers have gone so far to refuse to allow customization of how aggressively their chat is implemented.  This is further exacerbated by most vendors positioning their service as a marketing channel instead of what it truly is –… Keep Reading

SEO Traffic Generates 1 call per 30 visitors

SEO and Calls 2

This is a review of a Benchmarking study I conducted for the American Bar Association quantifies the question: How much business does SEO generate? This has been an oft disputed theory – although frankly I’ve never understood the dispute – but there are certainly factions within the legal online marketspace who argue vociferously that SEO traffic should not be a law firm’s objective. And we’ve certainly seen many examples of low quality traffic; however, my personal thoughts echo SEO audit superstar, Alan Bleiwiess who commented on this issue: Wait. Who says traffic from search doesn’t lead to sales? I need to meet… Keep Reading

Latest Fallacy: Technical SEO is Dead

AG

Update: Excuse the language that follows, but when alleged experts post dangerously inaccurate recommendations with consequences that can decimate a small business, it gets my hackles up. Over the past week there have been two moronic posts circulated about the uselessness of technical SEO.  The first, by Clayburn Griffin, was surprisingly on Search Engine Land:  The role technical SEO should play: It’s makeup.  The article was dumb, misleading, misinformed and spectacularly sexist – essentially positing that the only reason agencies engage in technical best practices was to doll themselves up for a date with an apparently stupid prospective client, who will be… Keep Reading

Why Ranking #1 Doesn’t Matter

ranking - paid and map

Ok, let’s start with the obvious. Rankings definitely matter. If rankings didn’t matter, I wouldn’t have a job. What may be less obvious, is that ranking #1 doesn’t matter. At least, it doesn’t matter nearly as much as it used to. In the world of digital marketing, ranking number 1 should never be your ultimate goal. Your business can be seriously mislead by tracking and focusing on rankings. Take a step back for a second and look at the bigger picture. Not only are there better business metrics, but search engine result pages (SERP) look a lot different than they… Keep Reading

Why Great Design and UX is HUGELY IMPORTANT for Law Firm Websites

Annoying Buyers Graph

Search Engine Optimization with a “VP of Marketing” mindset continues to be Mockingbird’s business focus. We focus on generating high returns for our client’s marketing investments. Search Engine Optimization (SEO) encompasses a broad set of tactics that bring more visitors to our client’s websites. Mockingbird often supplements our SEO engagements with measured Pay-Per-Click and Display advertising campaigns. Our strategies widen the top of our client’s marketing funnel. But, what about the website visitors? How can we increase the likelihood that they start a contact through the website they’re visiting? The real people using a website can be forgotten with the… Keep Reading