Blog Category: Mockingbird Marketing

CAF Donation

Double amputee Rudy Garcia-Tolson, crushed Paul in the swim.

Brief side note for today.  For years, Mockingbird has supported my brother’s fundraising efforts for the Challenged Athletes Foundation – a non-profit that provides grants to help physically challenged people with the tools they need to pursue an active and healthy lifestyle.  Their seminal event was held last weekend – a triathlon in San Diego. Notes from Paul’s thank you email: My Challenged Athletes’ weekend started on Friday night as I rushed from coaching soccer practice to the annual Celebration of Abilities event held in conjunction with the San Diego Triathlon Challenge.  The evening serves as a kickoff for the… Keep Reading

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

Announcing our Relationship with Google

Google Partner Badge (Big)

We have a variety of partnerships, friendships and other assorted business relationships. I’ve never felt the need to crow about any of them until now…. our relationship with Google. In fact, I’m guilty of mocking marketers who claim to have special Google access – those who imply they have special access to the algos because they have a picture of Matt smiling at their company’s trade show booth. And there are some who tell prospects they have office space in Google’s Mountainview HQ (you know who you are). So I was thrilled at the beginning of the year to become… Keep Reading

How to Sound Like an SEO Expert (without really knowing anything)

SEO Consultant Balderdash Translator

So, this post comes courtesy of a phone call I had yesterday with a prospective client.  It started out like many: I’m not sure what I actually get for my monthly SEO retainer. A little investigation and I found a huge mess….. which in turn led to a Facebook missive: That awkward moment when you have to tell a law firm that their previous agency’s $5,000/month SEO budget didn’t pay for H1s or Title Tags. Perhaps H1s come with the $6K package. Now – you don’t have to know what H1s or Title Tags are…. you should be doing lawyerly things;… Keep Reading

It Might Not Be Our Fault, But Its Still Our Problem

We do more than SEO. Sometimes we do more than marketing. Long ago, I learned that my SEO clients often turned to me as the solution for any and all technical issues they may have (or think they have.) Kind of like having your mother in law set up her wireless router at Christmas time. We’ve solved all sorts of problems – from email configurations to hacked websites.  I’ve helped clients install plug-ins, set up in-office data backup systems and select the right smartphone that will work with their case management system. Sometimes the tech goes south and no one knows… Keep Reading

Website Refresh

Mockingbird Marketing Birdie

We’ve finally completed a long overdue look and feel update to the website.  Like the barefoot cobbler’s children, we’ve been in need of a website redesign for some time now.  We’re also very proprietary about our client list and now, finally have a good site (our own) to reference. And we eat our own dogfood adhering to guidelines from the Best Practices for Law Firm Websites post: The primary job of a website is to make the phone ring – check out the cool custom persistent header that maintains the phone number when scrolling. Built on easy to use (and easy to… Keep Reading

Avvo’s Win for Free Speech – anti-SLAPP law

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In a win for free speech, courts used antiSLAPP law to slap a plaintiff for attempting to chill Avvo’s right for free speech.  The lawsuit, which goes back year to my own days at Avvo, was filed by a Florida based attorney claiming punitive and exemplary damages as well as attorneys fees on four seperate claims against Avvo. Avvo argued that this was an attempt by the attorney to chill free speech and access to the information brought forth by the company on the website. The case was quickly transferred to Washington state and as the slow wheels of justice turned,… Keep Reading

Super Sunday Sweepstakes

Super Sunday Sweepstakes

Win Free Law Firm Website Hosting for the Rest of the Year Here at Mockingbird Headquarters, the 12th man is in full swing ready for this Sunday’s game.  And yes – we’re going to tie online legal marketing to the Big Game. So – to the winning city of this Sunday’s NFL match go the geeky spoils:  10 Law Firms receive free hosting for the rest of the year on the best of breed WPEngine. Seattle vs. New England Personally, these are my two favorite teams – as a Seattle resident and Sherman fan, I have to support the Legion… Keep Reading

7 Traits of Our Most Successful Clients in 2014

2015

Now is the time of year for legal marketing experts to cement their expert reputation by offering prognostications on the whims of Google in 2015. I thought I’d offer a different take on 2015 by highlighting the traits of 2014, common to our most successful clients. Last year, we worked with 69 companies – from multi-national firms to part time solos. Some of them were very successful. Some of them (really) struggled. What follows are lessons gleaned from the top 15 of those firms who really nailed it last year. They Focus on Conversion More than Marketing (Or more accurately… Keep Reading

1% For Good: Colon Cancer Research

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Last week, Mockingbird contributed to a small, but growing, 5K run/walk in support of the Colon Cancer Coalition. This was my third year doing the race – the first year was with my son’s teacher who was fighting colon cancer.  The most recent two years, Katie was not there.  But Katie’s supporters were – wearing purple for Team Purple Power. For putting things in perspective . . . I’ve watched Katie’s young daughter grow up in annual snapshots at this race.  This year, was the largest event yet and we raised close to $20,000 in support of colon cancer research. Hug your… Keep Reading