Blog Category: Local

Review of Google’s Possum Algo Update with Joy Hawkins

Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along for more details and get a surprise opportunity to hear me defending FindLaw! UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others).  Nothing like insulting your guest.  My coworkers are enjoying my foot in mouth… Keep Reading

Google Maps Update

Google Maps Update Before And After

Estimated Read Time: 2 minutes Recently, Google released an update to Google Maps on Android, IOS and desktop machines. The de-cluttering aims to help users discover your law firm and make it easier to navigate. What Google Updated: A cleaner look: removed information from the map that isn’t “absolutely required”. Example: Road outlines. This makes it easier to see important things like traffic and transit info. Improved typography of street names, points of interest and transit stations. New Exploration features: Cleaner means new ways to explore information. Areas of interest are highlighted in orange. In dense areas like NYC, Google uses… Keep Reading

Get Ready for $300 CpCs in Legal

serp example

I spent today at SMX Advanced Local – a Workshop hosted by the inimitable Greg Sterling in conjunction with the greater SMX Advanced Conference.  I talked about advanced linkbuilding, but was mostly interested in the talk preceding mine from Google’s Ali Turhan who shed some light on upcoming changes in local advertising.  As far as Greg knew (and he would know) – this was the first time Google has really talked publicly in any level of depth about the upcoming sponsored (read: ads) maps listings. What are ‘promoted pins”? Very simply, the promoted pins are a way to buy yourself… Keep Reading

Seattle DUI Lawyers stripping for $1.99 a minute?

unintended porn

OK… admittedly a clickbaity title, but wait for the punchline…. So….. spam is prevalent in the local results. We’ve known this for ages and its been a problem the search engines have been trying (with some level of success) to crack down on. Frequently its an out-of-town competitor pretending to have a larger geographic footprint than they actually do.  Sometimes, its an attorney trying to double dip with multiple “offices” within a single city.  We’ve also seen directory domains hijacked and used Now…. we’ve turned to porn. Looking for a Seattle DUI lawyer?  Try the third result here, just a… Keep Reading

Google Playing with Click-to-Call Phone Numbers in Mobile Organic Results

Seattle Shoes Organic Mobile Results

Estimated read time: 3 minutes In his blog post yesterday, local SEO guru Mike Blumenthal reported on click-to-call phone numbers now showing in mobile organic searches. What does this mean? Essentially, along with the normal website link and description, Google is now testing out clickable phone numbers directly in the search results for mobile searches. Let’s look at some examples from Mike’s blog post…   So what happened when I tried to replicate the click to call numbers for legal related search queries? (I’ll give you a hint: it worked.)   Here’s what we know: The change was first noticed… Keep Reading

Yext Integrates Google Into PowerListings

Local Search Marketing Ahead!

From an outsider’s perspective, business location management is hardly considered a problem. For the unfortunate marketers and SEO’s doing the leg work, location data management is often a major issue. The most straight forward solution to fixing your business listing’s consistency across the web is to outsource to a third party provider, such as Yext. Tools like this have the capacity to simultaneously manage thousands of online business locations at once. Google’s recent partnership with Yext grants all businesses the power to manage virtually every aspect of their location data. Yext mentioned that instead of having to worry about simply finding and correcting… Keep Reading

Moz’s Local Ranking Factors Report

Local Ranking Factors

Every year, I get an email from Moz asking for input into their Local Ranking Factors survey.  The survey is conducted amongst a small group of SEO nerds. Due to the competitiveness of legal marketing, be glad to know our niche is especially well represented- I’m joined by legal marketing geeks, Mike Ramsey, Gyi Tsakalakis and Casey Meraz.  This year, the study came out shortly after Google launched the snack pack (catch up here), so the results are particularly interesting. If you want to geek out, you can read the full Moz study here. Overall Ranking Factors Ranking Factors continue to… Keep Reading

HOT: Google Updates Local Results

Local Search Marketing Ahead!

Fresh from the web comes this update about Google’s recent changes to the local pack. The local 3-pack Google’s local results, AKA the “Local” or “Map” pack, just got streamlined from seven results to three. What is it? The “Local Pack” is the list that appears on the left of your screen when you search Google for a local service or business. As an example, here’s an image from a post last year: What’s Changed? As you’ll note below, the local pack just slimmed down. It lost four listings, doesn’t feature a phone number and no longer shows the Google+… Keep Reading

Online Reputation Management: How to do Reviews

Bundle design elements - thumb up, pointer. Vector Eps10.

Reputation management is yet another candidate in a long list of considerations you need to take into account when managing your online presence. In addition to proactively keeping your citations correct, building links, posting fresh content, structuring your site, and on and on, it can be tiring to know there’s one more thing that threatens to undermine your hard work and past successes. But anyone who tells you marketing is easy is a liar. There’s a reason this is our job.   What is reputation management? Why is it important? The concept of reputation management is as simple as it… Keep Reading

LMQ #12: What is the Centroid?

City Center

Within local search engine optimization, what is the centroid? Why is being geographically close to the centroid important? Is the centroid just the “middle” or “downtown” of a city?