Blog Category: Analytics

Are Your Partners Sending Fake Traffic?


At the risk of stating the mind-numbingly obvious: accurate reporting infrastructure is of primary importance in evaluating the efficacy of marketing channels.  We’ve recently uncovered two vendors deep in the conversion cycle, whose reporting infrastructure is double and even triple counting website traffic. (This artificially made our own reporting to the client  look much better than it actually was.) The Issue The issue at hand is the way conversions are reporting back to Google Analytics data. A good reporting infrastructure is built not only on traffic – but also the frequency of that traffic doing what we want – in the… Keep Reading

A Lesson on Understanding Your Website Data

Analytics Graphs

Switching from one marketing agency to another probably feels a lot like trying to cancel your Comcast contract. However, it’s not only hard on the business looking for a new agency, it’s hard on us too. Taking over a client means taking over all of their baggage (good and bad). Don’t be mistaken; we love bringing on new clients regardless of the situation or agency they are leaving, but some situations are certainly more challenging than others. Some of the common “joys” we experience during this transition include: tracking down login information, cleaning up dirty links, and struggling to get… Keep Reading

Why YOU Must Control Access to Google Analytics

Angry at Yahoo Local

Got this email today from a law firm who has asked us for help because they think their marketing investment might not be worth the spend: Conrad, Thank you for taking time to speak with me yesterday.  I requested Google Analytics access from our marketing company and received this response.  Any thoughts? “The analytic platforms we use are through our private accounts and house all our marketing/seo clients on it. Thus, we are unable to provide individual access for clients to view.”   AHHHHHHHHH!  This makes me so mad. Yesterday in reviewing her site we looked into the code and yes,… Keep Reading

Atticus Clients Doubling Traffic

Q3 Growth Rate

This is the first marketing post I’ve written – granted it is in the guise of an analytical review – but let’s be honest, I’m showing off results here. Every four weeks I report traffic growth numbers to my clients and I use those numbers to extrapolate an annualized growth rate.  (I use a straight line forecasting – in simple math terms, if you averaged 5% growth during a quarter, your annualized growth rate is 4×5% = 20%.)  Depending on the client, Atticus’ job is to exceed a 25-33% growth over pre-engagement traffic. Through the end of September, Atticus clients… Keep Reading

Google Adwords Launches Offline Conversion Tracking

 (But it doesn’t really matter for lawyers . . . yet) In an attempt to provide increased analytical information about an Adwords spend, today Google launched AdWords Conversion Import – which tracks offline conversion (like phone calls) back to the original PPC spend.  (Thus presumably increasing the perceived ROI on Google Adwords and therefore encouraging advertisers to continue to adjust their budgets towards PPC spend. . . but I digress.) As you can see from the cute Google graphic above, the process is pretty simple but it is really designed much more for an online retail experience than a law… Keep Reading

How to Check your Access Level in the New Google Analytics Interface

add users

I’ve recently been on a series of rants about the importance of controlling exclusive access to key high level log in credentials to control you web presence.  This post started as a step by step email instructions to a law firm whose agency either couldn’t figure out the new Google Analytics Interface or was too lazy to bother.  I decided to post it as a blog instead so anyone could read it. Working with the new Analytics interface to add users or change their permissions is different, but mindnumbingly simple if you know where to look.  (In fact there are… Keep Reading

Your Website – Three Things You Absolutely Must Control

I continue to run into attorneys who don’t really have control over their website – due to vendors who have set up certain systems, but retained high-level log in credentials (and failed to supply their clients with similar credentials.)  In common English please – Lawyers should have exclusive control and access at the highest administrative level to log ins for their Domain, their Host and this Analytics account.  In priority (and technical complexity) order: Domain As I’ve written before, if you don’t own your domain, you are essentially leasing someone else’s website.  As a most insidious practice, some legally focused… Keep Reading

Stop Sending Me Your Google Account Log In Credentials

analytics 5

I frequently speak with attorneys who are only too eager to hand over their log-in credentials for the Google Analytics account. Stop doing it. You are not just opening the kimono – you are taking it off and throwing it away.  Here’s why: Once you’ve finished sharing this data with me, you’ll have to change your password; otherwise I’ll have ongoing access. This is easy to do, but few ever consider it. Most law firms don’t run their email through google and  because you must use a Google Account to access Google Analytics, many of the log-ins are personal google… Keep Reading