Why Ranking #1 Doesn’t Matter

ranking - paid and map

Ok, let’s start with the obvious. Rankings definitely matter. If rankings didn’t matter, I wouldn’t have a job. What may be less obvious, is that ranking #1 doesn’t matter. At least, it doesn’t matter nearly as much as it used to. In the world of digital marketing, ranking number 1 should never be your ultimate goal. Your business can be seriously mislead by tracking and focusing on rankings. Take a step back for a second and look at the bigger picture. Not only are there better business metrics, but search engine result pages (SERP) look a lot different than they… Keep Reading

7 Reasons You Should Bid on Your Brand Name

Branded Search

When speaking about digital marketing, I’ve been asked time and again if companies should bid on their own brand name in Google AdWords and Bing Ads. “Should we create paid search campaigns based on our brand name? If we rank #1 organically, why pay for traffic that we’re going to get for free anyway? Isn’t it just wasting money?” In short, SEO and PPC, when run together, are greater than the sum of their parts. Of course PPC costs money, and a branded paid search campaign might cannibalize a portion of your organic traffic, but according to a study from… Keep Reading