There is web design that works, web design that doesn’t work, and a whole lot in between. Design is holistic – it is not just the skin or wrapper for your website. That’s why we hear many different terms around design – Product Design, Web Design, UX Design, Front-End Design, Full-Stack Developer, etc… All of these are skills or job titles entangled in the web design/development department. Design is not based around one question – “Does it look good?” – that’s aesthetics. Design (look it up) encompasses different ideas to create a product or experience for a business or person… Keep Reading
Everybody is moving to their websites to HTTPS! Google says it’s a must. You even get a nice green shield on the url bar – see below – security proven! It’s clear that HTTPS is a good thing for your website and the entire web is moving quickly to adopt HTTPS. Better get on board or your traffic is going to tank! Woah woah woah… That’s not necessarily true, but let’s explore they what, why, and how of HTTPS. What is HTTPS? HTTPS is a combination of two things – HTTP(Hypertext Transfer Protocol) and TLS(Transport Layer Security). This security layer essentially… Keep Reading
Are you blogging regularly on your law firm website? Maybe you’re considering a website redesign? Or perhaps you’re just looking to improve your existing content? You may even be a designer looking for some extra tips. Updating a website or just adding photos to your blog posts can be a time consuming and expensive process. This post is meant to provide some free and/or easy to use resources to help you keep your website fresh. Images Looking for high quality stock imagery for your blog posts or pages? A standard Google image search + copy/paste just won’t cut it (that usually falls under… Keep Reading
Search Engine Optimization with a “VP of Marketing” mindset continues to be Mockingbird’s business focus. We focus on generating high returns for our client’s marketing investments. Search Engine Optimization (SEO) encompasses a broad set of tactics that bring more visitors to our client’s websites. Mockingbird often supplements our SEO engagements with measured Pay-Per-Click and Display advertising campaigns. Our strategies widen the top of our client’s marketing funnel. But, what about the website visitors? How can we increase the likelihood that they start a contact through the website they’re visiting? The real people using a website can be forgotten with the… Keep Reading
Do you know what responsive websites are? Does your business already have one? If so, this post isn’t for you. Do you keep hearing about the importance of responsive websites and mobile search? Not sure if your website is responsive? Don’t understand what responsive design means? This post is for you! What Is Responsive Web Design? Responsive Web Design is used to make your website look good and be easy to read/navigate – no matter what device your visitor is using. This means your website’s content/design/layout is going to change based on the screen size/orientation/resolution of the viewers screen. A responsive layout will ensure… Keep Reading
What is an HTML Sitemap? An HTML Sitemap is a page on your website with links to every single page of important content on your website. Any pages on your site that can be indexed by search or are navigable from your menus should be linked to by your sitemap page! But I already have an XML Sitemap! An XML Sitemap is purely for search engines, and all of the pages you submit via XML are not guaranteed to be indexed. XML Sitemaps are of no use to your end user. They are made for robots and look like they are made for robots. See… Keep Reading
Site speed is important. Your website speed can influence site traffic and more importantly – conversions. If your site takes 5-10 seconds to load on a desktop with a high speed internet connection, it’s going to take even longer to load on a mobile network. This is not a good user experience and can cause visitors (potential customers) to move along. There are many factors affecting your site speed… registrar, host, site platform, site code optimization, image size, external requests, the list goes on… However, there are tools available to get quick answers, as well as very detailed answers. Our favorite tools are: Quick and Simple… Keep Reading
As a review site, why does it seem that Yelp discourages reviewing? What does Yelp consider legitimate engagement? How do they encourage legitimate engagement over forced/reviewing solicitation?
Why is shareability a buzzword for legal content right now? What does shareable content mean in terms of linking and brand recognition? Can legal content be interesting, engaging and worth sharing?
What steps should a law firm take when moving office locations? When should needed listing changes be made? What are the updating priorities regarding website, Google, major data aggregators, and niche directories?