Blog Author: Emelina Berkshire

Top Announcements From Google Ads & Analytics Innovations Keynote


This morning, we tuned into the Google Ads and Analytics Innovations Keynote at the Google Performance Summit. The theme, overwhelmingly, was a focus on mobile;  “mobile is everything” and we’re living in a “mobile-first world.” Here’s what we learned: Upcoming Changes to Google AdWords 50% more ad text. Ads will soon be made up of two 30 character headlines and an expanded description (up to 80 characters). Display ads. Where as currently you (or your designer) must create different ads in different sizes for each device, the process will soon be made much easier. In the future, you will only need to submit… Keep Reading

Top 5 Most Important Sections in Google Search Console


Previously known as Google Webmaster Tools, Google Search Console is a free tool that helps you monitor and maintain your site’s organic presence in Google search results. It is Google’s primary method of communication with webmasters, and is how you would be informed of serious site issues, such as manual penalties and potential hacks. The top 5 most important areas to pay attention to are as follows: 5. Crawl Errors Crawl Errors give you valuable information on what is happening when Googlebot attempts to crawl your website. Errors show up when Googlebot attempted to crawl and was unsuccessful for one reason… Keep Reading

Squarespace vs WordPress for your Law Firm Website


Although it’s been around for a while, we’ve been hearing more and more about Squarespace lately. While it could be a great option for a portfolio or personal website, the real question is: can you use Squarespace for a law firm website? Pros of Using Squarespace Low cost – Squarespace websites run between $8 and $18 a month. For comparisons sake, using WordPress and hosting on WPEngine (which we recommend), runs $29/month. Although that extra $10 provides daily automatic backups and increased security measures, it’s still more expensive. Ease of use – For some one with minimal tech experience, Squarespace is very user-friendly. It’s… Keep Reading

Should Your Law Firm’s Website Have a Privacy Policy?


Short answer: Yes. Medium answer: It’s best practice for you to do so, but not required by law unless you do business in the state of California and/or target children under the age of 13. Long answer: Read on. What is a Privacy Policy? A privacy policy is generally a page on your website letting your users know how you collect and handle their information. It serves two main purposes. On one hand, it informs users on what is happening with their information so they can protect themselves. On the other hand, it allows webmasters to avoid potential legal issues. Privacy… Keep Reading

Call Only Campaigns


Nearly a year ago, AdWords announced Call Only Campaigns. In case you missed it, Call Only Ads are similar to traditional paid search ads – but they don’t link to your website. Instead, when searches click on the ad, they will be prompted to call your business.   If you are advertising with Google AdWords and are interested in people calling your business, you’re a candidate for Call Only Ads. The success of Call Only Campaigns is widely variable, like any advertising campaign. However, in some cases the results can be dramatic. For example, we have one client who implemented Call Only Ads… Keep Reading

Should You be Advertising On Yahoo Gemini?


So you’re running PPC campaigns on Google AdWords and Bing Ads… what about Yahoo Gemini? Yahoo launched its advertising platform, Gemini, in February 2014, but it’s been slow to gain traction. In the spirit of trying new things (we also recently checked out Yellow Pages advertising), we decided to give it a try. Overview of Yahoo Gemini Gemini is composed of two parts, much like Google AdWords Bing Ads: Search – Ads in Yahoo search results. Native Advertising – similar to display advertising, ads are placed on sites throughout Yahoo’s partner network. Yahoo Gemini ads are served up to 49%… Keep Reading

Is Your Advertising Too Expensive?

cost per lead graph

Recently, we’ve had numerous clients raise complaints about various advertising vendors – all citing similar stories. Usually it goes something like this: “I’m just not getting the return I used to” and “when I talk to my sales rep, they just tell me to spend more.” Sound familiar? Chances are, it’s not just in your head. First of all, online advertising options are getting more expensive. Over time, there will be more and more businesses on the web, making it a more a more competitive environment. More competition will lead to an increase in advertising, and the more businesses advertising… Keep Reading

How much should a legal website cost?


It’s hard to know how much you should be paying for web services, particularly if you’re unfamiliar with the industry. At the risk of beating a dead horse, I’d like to revisit one of the topics we’re most passionate about here at Mockingbird: lawyers being cheated by their SEO/digital marketing companies. Below, I’ve listed the average costs for common web services. If your bill is significantly more expensive than what I’ve mentioned, make sure you fully understand what you’re paying for. Reread your invoice, or ask your provider for a list of exactly what you’re getting for your money. It’s possible multiple services are… Keep Reading

The Snack Pack – A Follow Up


Earlier this month, Google shook up search results by creating what is now being referred to as the local “snack pack” (you can read the Mockingbird coverage of the changes here). And no, for those of you reading this before lunch, unfortunately this is not Google’s way of announcing they will now be delivering pudding. As shown in the image below from Casey Meraz, local business listings, previously shown in a local pack of 7 listings, have now been limited to a 3-business “snack pack.”   Like most changes to search results, many in the SEO industry are seconds away… Keep Reading

Case Study: How To Do Social For Lawyers


If we’ve said it once, we’ve said it 1,000 times: social media doesn’t work in legal. (Seriously – we’ve said it here, and here, and here, and we have a running office joke that we’re going to fix all of our client’s problems by curating Pinterest boards.) What follows is a tale of extraordinary social media success; the story of a law firm that multiplied their traffic by 1800% overnight with one blog post. The aforementioned client isn’t new to the Internet – they’ve been doing quite well for themselves for years. Here is their all traffic graph for January… Keep Reading