Blog Author: Dustin Curtis

A/B Testing: How To Improve Contact Page Conversions Using Google Analytics


What Is A/B Testing? In our context, an A/B test is an experiment that tests two different variants of a webpage against each other to determine which one will deliver better results (more form-fill submissions, more phone calls, longer session time, etc.) The two different versions of the page will be randomly served to users on the website to determine the winner based on statistically accurate data. How Can I Use A/B Testing On Your Website? One of the best, most impactful ways to use A/B testing is on your website’s contact page. Currently, we’re running A/B tests across all… Keep Reading

4 Google AdWords Tips You Should Implement Right Now

Mobile Friendly Test

Mockingbird is one of the newest members in the Google’s Partner Acceleration Program (humble bragging found here). With this exciting new partnership comes exclusive training from Google’s AdWords specialists themselves. During our recent training at Google’s offices, one thing was stressed over and over: MOBILE IS IMPORTANT. I could tell you that people check their phone over 100 times a day, or that 66% of people turn to their smartphone to look up something they saw on TV, but really all you need to know is that more people are using their phones to research and make purchase decisions than ever before…. Keep Reading

Evaluating Best Biz Local Lawyers (A case study in backlink analysis)

Best Biz Local Majestic Score

Estimated read time: 5 minutes If the average person supposedly sees ~5,000 advertising messages a day, I’m positive lawyers see 20,000. There is always a new legal directory that “drives more clients than any other legal directory” or SEO’s promising #1 ranking for the search term, “attorney” in your respective geographical market. What follows is the backlink analysis methodology we employ to evaluate the benefit (or harm) resulting from listing our clients on a specific directory.  It’s pretty simple and uses free tools…. so you can emulate our approach the next time tomorrow when you get hit with an email from… Keep Reading

Google Playing with Click-to-Call Phone Numbers in Mobile Organic Results

Seattle Shoes Organic Mobile Results

Estimated read time: 3 minutes In his blog post yesterday, local SEO guru Mike Blumenthal reported on click-to-call phone numbers now showing in mobile organic searches. What does this mean? Essentially, along with the normal website link and description, Google is now testing out clickable phone numbers directly in the search results for mobile searches. Let’s look at some examples from Mike’s blog post…   So what happened when I tried to replicate the click to call numbers for legal related search queries? (I’ll give you a hint: it worked.)   Here’s what we know: The change was first noticed… Keep Reading

Best Free Legal Directories: 2016

Birdie Rating 5

There are thousands of legal directories out on the web and more popping up each day. Some are awesome and some are atrocious. In this post we’ll focus on what Mockingbird has deemed as the best free legal directories from 2015.  Why best?  Because they deliver … clients, or search authority that delivers clients.  But mostly… clients. First, let’s review 4 compelling reasons every lawyer should be actively creating listings on these sites. Clients – As with any marketing effort, your end goal is to gain more clients at a lower cost. It doesn’t get easier or more cost-efficient than… Keep Reading

YP Advertising’s Efficacy: Case Study

Hand And Phone Book

At Mockingbird we pride ourselves on the ability to push aside bias and focus on what works. Our hubris lies solely in being successful for our clients no matter which channel we use to find that success. This sort of flexibility along with our ability to track the efficacy of marketing spends requires us to constantly experiment with new channels. Our most recent marketing channel adventure is as follows… A few months ago we were approached by Yellow Pages to try their new(ish) advertising platform called ypSearch Marketplace. We figured, why not? The economical theory makes sense – buy PPC… Keep Reading

A Lesson on Understanding Your Website Data

Analytics Graphs

Switching from one marketing agency to another probably feels a lot like trying to cancel your Comcast contract. However, it’s not only hard on the business looking for a new agency, it’s hard on us too. Taking over a client means taking over all of their baggage (good and bad). Don’t be mistaken; we love bringing on new clients regardless of the situation or agency they are leaving, but some situations are certainly more challenging than others. Some of the common “joys” we experience during this transition include: tracking down login information, cleaning up dirty links, and struggling to get… Keep Reading

Communication is Imperative to SEO and Life

Instrument Of Communication Or Torture

Meeting with your SEO agency shouldn’t feel like a conversation with your mechanic, and calling your client shouldn’t be met with the same degree of dread as a Thanksgiving dinner with extended family. (Aunt Jody never stops bugging me about “finding a nice girl.”) What Happened to Honest Communication? Unfortunately, SEO’s and online marketers work in an industry that enables us to easily fill our conversations with technical nonsense and acronyms that only others in our niche can understand. In this way, we’re able to avoid the tough conversations. If a less than scrupulous agency is failing to bring you… Keep Reading

Google Will Now Use Mobile-Friendliness as a Ranking Factor

Mockingbird Google Mobile Test

Over the last few months Google has alluded to the importance of a mobile friendly (responsive) design. Now we know why. In Google’s own words, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Google will also “begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.” That’s right — Google will once again shake up the Internet world with an algorithmic ranking update, and this time they’re giving us a warning. What does mobile-friendliness as a ranking signal mean? Google considers a multitude… Keep Reading

Citations – Overlooked Boon for Legal Industry

4 Citations Local Pack

What is a citation? Citations are a key determinate of your firm’s success in local search engine optimization. Definition – mention of your business name, address, and (ideally) your phone number on webpages across the Internet. The distinguishing factor of a citation: a link to your website is not required. Citations come in different forms. It could be a mention of your business name all by itself; a mention of your name and phone number; name, phone number and physical address; or name, phone number, physical address and website link. The two main types of citations are structured and unstructured…. Keep Reading