Blog Author: Conrad Saam

Why Does Scorpion Think Your Data is Theirs?

scorpion-hiding-data

I received a disappointing email today from a law firm who I’ve been helping assess the efficacy of their current marketing efforts with Scorpion.  Our discovery process centers around performance through Google Analytics and I find again and again agencies who have failed to a) add GA to their clients’ sites (FindLaw is notorious for this) b)refuse to provide any access to the account or c) fallaciously believe that the law firm’s data actually belongs to the agency.  The latter is the case we are dealing with for this Scorpion client. But let’s stop first and make these points very clear…. Keep Reading

FindLaw Abandons Another Law Firm

It’s Halloween so, a perfect time for a scary post about a ghoul in our midst…. You’ll remember about a year ago, we knocked out a website for Kendall Coffman in 24 hours after FindLaw pulled the plug on his site – leaving it looking like this: So yesterday, we got the same call – another law firm abandoned by FindLaw, leaving their site naked in the breeze.  This time, we turned around a new site same day.  Now that’s not easy – it involved pulling our fire alarm – getting all hands on deck and working with our Echo… Keep Reading

CAF Donation

Double amputee Rudy Garcia-Tolson, crushed Paul in the swim.

Brief side note for today.  For years, Mockingbird has supported my brother’s fundraising efforts for the Challenged Athletes Foundation – a non-profit that provides grants to help physically challenged people with the tools they need to pursue an active and healthy lifestyle.  Their seminal event was held last weekend – a triathlon in San Diego. Notes from Paul’s thank you email: My Challenged Athletes’ weekend started on Friday night as I rushed from coaching soccer practice to the annual Celebration of Abilities event held in conjunction with the San Diego Triathlon Challenge.  The evening serves as a kickoff for the… Keep Reading

Legal Connect with Google Workshop – Two October Events

Victoria Fabiano, Google Strategic Partner Manager

We’re happy to announce not one, but two Legal Connect with Google events for October. This is a free, day-long, hands-on Workshop specifically designed to assist lawyers in evaluating their online marketing effectiveness.  Classes are focused on local, natural and paid search and are taught by Google employees and Mockingbird founder, Conrad Saam. So if you wanted to attend the pilot event this week at Google HQ in Mountainview, but were unable to, there’s now a second and third chance. Dates and Venues October 7 and 8 in New Orleans.   Details and Sign Up October 17th in Google’s New York… Keep Reading

#Hashtag Idiocy: #JustBecauseYouDon’tUnderstandItDoesn’tMeanYouShouldDoIt

hattag-words

Most of the time, when people drop hashtags all over their posts and tweets, like rabbits pooping in a garden, they are really saying: “I don’t really know how social media works, but it seems to be a big deal, so I’m going to drop a “#” in front of random words.  #IGetSocialMedia #Really #Hashtag” Sometimes it means, “I really don’t get this so I decided to hire someone to do it for me (its, just that they don’t understand it either, but I don’t know that.” The proliferation of hashtags in legal marketing, without a clear understanding of how they… Keep Reading

Review of Google’s Possum Algo Update with Joy Hawkins

Joy Hawkins

Local SEO rockstar, Joy Hawkins and I discuss Possum – the unfortunately named Google algo update impacting local SERP results.  While we have seen Possum as a win for most of our clients – Possum seems to impact businesses in shared locations with multiple providers in the same categories.  This includes practitioner listings.  Listen along for more details and get a surprise opportunity to hear me defending FindLaw! UPDATE: “the unfortunately named…..” – turns out this was coined by…… wait for it….. Joy and Darren (among others).  Nothing like insulting your guest.  My coworkers are enjoying my foot in mouth… Keep Reading

How to Generate Personal Injury Cases for About $100.

Adwords too Expensive

Alternate Title:  PPC Isn’t Too Expensive – You’re Just Doing it All Wrong I have a variation of this conversation with attorneys all the time: I tried Adwords, but its just crazy expensive. I spent $800 on our first day with Adwords, with no phone calls, so we turned it off. Everyone is in Adwords, its just not worth it. The general consensus among lawyers (many of whom have been burned either by an uninformed agency or their own missteps) is that Adwords is expensive and therefore ineffectual.  But…. the very system they are complaining about is based on a… Keep Reading

SEO Ranking Upheaval

Kelime

While there’s no official word yet – SEO nerds around the world are chattering about two large algo updates happening right now.  And I’ve fielded no fewer than three chats/emails/phone calls  from lawyers wondering whats going on.  So what’s going on? The two different algo updates are impacting both natural and local search (and these two are driven by mostly independent factors.)  In the organic search world There’s speculation if this is a Penguin update, or the core algo update – and again, no word from Google confirming anything.  On the local side – and this is a bigger deal for… Keep Reading

Google SEO Penalty for Chat Pop-ups Coming?

chat penalty

I‘ve long ranted against many of the implementations of chat conversions – especially on mobile devices – in which the chat is so aggressive that it covers up content, as well as all other forms of conversion – phone numbers and form fills.  In most cases, chat implementations are configured to maximize revenue for the chat provider, NOT the law firm.  Some providers have gone so far to refuse to allow customization of how aggressively their chat is implemented.  This is further exacerbated by most vendors positioning their service as a marketing channel instead of what it truly is –… Keep Reading

SEO Traffic Generates 1 call per 30 visitors

SEO and Calls 2

This is a review of a Benchmarking study I conducted for the American Bar Association quantifies the question: How much business does SEO generate? This has been an oft disputed theory – although frankly I’ve never understood the dispute – but there are certainly factions within the legal online marketspace who argue vociferously that SEO traffic should not be a law firm’s objective. And we’ve certainly seen many examples of low quality traffic; however, my personal thoughts echo SEO audit superstar, Alan Bleiwiess who commented on this issue: Wait. Who says traffic from search doesn’t lead to sales? I need to meet… Keep Reading