I’m Google Specialist, Bill Smith…. I don’t work for Google. I’m calling from Yelp. I hope math scares you. I was just disconnected from [insert attorney name], can you please transfer me to her. Its 4:00 pm on a Friday, I’m cold calling and hoping I can get past the gatekeeper so I can fulfill this week’s “live fish” quota. Are you familiar with Yahoo’s Gemini ad product that competes with Adwords? Marissa – seriously you leave me to pick up the pieces of this stinking pile of garbage? You need another website/blog I sell websites or blogs. You need more content to… Keep Reading
Last week, we posted about the upcoming SEO penalty for obnoxious chat interstitials – this week, its a change in Google’s guidelines around local reviews. In this particular case, we are talking about law firm websites that feature reviews of the firm. The story, broken by Local SEO expert Mike Blumenthal, doesn’t specify how Google will either identify abuses or what they will do in response. But, we know exactly how they’ve treated content that falls outside guidelines in the past. But first…. the updates are pretty significant in legal. In the bullets below, I’ve bolded those that should have a particularly… Keep Reading
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